Tenderfoot TV Atlanta, GA
Marketing & Social Media Manager
As a key liaison between production and marketing, I lead strategy and execution for digital promotions, advertising campaigns, and audience engagement across the Tenderfoot network. I coordinate closely with producers to align in-season content across social media, newsletters, events, and paid ads, while also managing influencer partnerships and digital community outreach. I streamline internal workflows with remote teams, oversee marketing calendars, and collaborate on SEO-driven web updates and promotional landing pages. Through strategic partnerships and creative campaign development, I support the growth and visibility of both independent shows and brand collaborations within the podcasting space.
The Parish Restaurant New Paltz, NY
Social Media Management & Content Creation
As the social media strategist for a popular New Orleans-style restaurant in New Paltz, NY, I helped elevate the restaurant’s online presence by capturing high-quality photographs and crafting engaging copy for weekly specials, events, and holidays.
I managed the restaurant’s social media accounts, ensuring consistent and creative content that highlighted the vibrant atmosphere and unique offerings.
Additionally, I initiated collaborations with local influencers to promote the dining experience, driving both awareness and foot traffic to the restaurant. Working closely with the team, I focused social media posts on exciting specials and the latest updates, creating a buzz around new menu items and seasonal promotions.
Jar'd Wine Pub New Paltz, NY
Content Creation
As the content creator for Jar’d Wine Pub, a cozy and eclectic wine bar in New Paltz, NY, I developed and executed creative content strategies to showcase the bar’s laid-back vibe and curated wine selection. I captured compelling photography and wrote engaging captions to promote weekly wine features, events, and seasonal specials across social media platforms.
The Wedding Foundry Clintondale, NY
Social Media Management
As the Social Media Manager for The Wedding Foundry, a modern industrial wedding venue in Clintondale, NY, I curated and repurposed photo and video content from real weddings to create visually compelling posts that resonated with engaged couples. I developed promotional content for open houses and venue showcases, blending storytelling with strategic messaging to boost attendance and inquiries.
Nona's Supper Club NYC, New York
Social Media Management
As the Social Media Manager for Nona’s Supper Club, a theatrical dining experience in NYC, I repurposed behind-the-scenes footage and rehearsal content to create dynamic promotional material that captured the immersive spirit of each production. Through strategic storytelling and visually engaging posts, I helped build anticipation for upcoming performances and drive audience interest across social media platforms.
Blast from the past! Take a look at some fun projects I've worked on.
CronArtUSA Tik Tok
Brand Coordinator & Gallery Assistant
As part of a dynamic team, I worked closely to develop a comprehensive brand strategy for social media, focusing on platforms like Instagram and TikTok, to showcase the incredible work of artist Ryan Cronin. The goal was to drive traffic to both the gallery and online shop, ultimately increasing sales and engaging a broader audience.
I created engaging content for the brand’s online presence, including Instagram posts, stories, and TikTok videos, designed to capture attention and encourage interaction. Additionally, I contributed to key digital marketing initiatives, such as the Expect-A-Bike-Ahead campaign, further expanding brand visibility.
Bring Music Home
Social Media Video Editor
At Bring Music Home, a photography book and film project celebrating the people and places of live music, I played a key role in managing the brand's social media presence. I developed, scheduled, and managed organic content across platforms, including Facebook, Instagram, LinkedIn, Twitter, and TikTok, ensuring a cohesive brand voice and messaging that resonated with their audience.
I crafted and executed strategic social media campaigns designed to boost engagement and increase visibility.
Additionally, I actively engaged with the online community, strengthening brand presence and cultivating long-term customer loyalty.
Black Sheep Recording Studio
Social Media Contributor
As a social media freelancer and content creator for Black Sheep Recording Studio in Gardiner, NY, I was responsible for creating, scheduling, and posting engaging organic content across Facebook and Instagram. I developed and implemented strategies to increase engagement, build brand awareness, and drive bookings, ultimately enhancing ROI for the studio.
I monitored the studio’s online presence and kept the Instagram feed updated with upcoming events, promotions, and studio news. By crafting captivating and friendly Instagram stories and posts, I informed local artists about the studio’s offerings and exclusive equipment while helping establish the studio as a go-to creative space in the community.
United Way of the Dutchess-Orange Region
Marketing & Social Media Intern Manager
As an Intern Marketing Manager for United Way of Dutchess County, I played a key role in promoting the organization’s brand strategy during the pandemic. I created engaging posts for Instagram, Facebook, Twitter, and LinkedIn to highlight online events, fundraising efforts, and financial literacy workshops. I also crafted daily reminders and donation promotions to drive awareness and support.
In addition to content creation, I served as the main liaison between the interns and the United Way team, ensuring smooth communication and collaboration on various marketing initiatives.
Ulster County BYOBag Campaign
Community Outreach / Media Intern
As a Community Outreach Intern for Ulster County's Bring Your Own Bag Campaign, I collaborated with a science-based PR firm to copyedit and schedule social media posts that promoted sustainability initiatives.
I actively participated in events and canvassed throughout Ulster County, capturing photos and engaging with the local community to raise awareness.
I also created compelling Instagram stories focused on the BYOBag Act and the "Skip the Straw" initiative, showcasing local businesses supporting reusable bags.
Additionally, I highlighted a special recycling story in collaboration with the Ulster County Resource Recovery Agency (UCRRA), helping to amplify the campaign’s impact and encourage sustainable practices.
The Farmers Touch
All-natural Skin Care Company
Hudson Valley, NY
Content Creator
As a Social Media Strategist for a local skincare company, I was responsible for creating engaging Reels, posts, and overall content strategies to enhance the brand’s online presence.
Working closely with the business owner, I developed tailored content that resonated with the target audience, increased engagement, and strengthened the brand’s voice across social platforms.
