SOCIAL MEDIA
Strategy
GET TO KNOW CARE
Welcome to my digital marketing hub! I'm a Hudson Valley-based digital marketing manager and freelancer, specializing in small business marketing consultation, email marketing, and social media strategy.
With a background in journalism, I bring a unique blend of creativity and critical thinking to everything I do—whether it's social media management, writing, content creation, or digital marketing campaigns.
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Having worked in both the fast-paced audio industry and throughout the calm and scenic Hudson Valley, I've learned how to stay adaptable and trendy and prioritize a storytelling perspective in everything I create. My expertise spans project management, copyediting, blog writing, email marketing campaigns, social media strategy, content creation, customer service and experience, and user engagement.
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A proud graduate of the College of Saint Rose with a BA in Communication and Media Studies and Journalism, I’m passionate about helping businesses grow through effective, results-driven marketing.
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KIND WORDS FROM...
Joan Mena
Senior Graphic Designer
"Caroline is a hardworking creative and has been an integral part of our team. She is an outgoing and motivated coworker who feels comfortable leading and managing projects and is a crucial and insightful team player. I enjoy working with her at the office!"
Emily Darrow
Communications Professional
"Caroline is creative, organized, and a great manager! She managed United Way of the Dutchess-Orange Region's social media accounts as an intern, creating a new content calendar and process. Caroline is a wonderful communicator and worked well with her fellow interns and United Way staff. She always goes above and beyond!