ARTICLES
From marketing strategies to events in the Capital Region and Hudson Valley, my writing covers a range of topics rooted in curiosity and storytelling. As a journalism major, I’ve also shared reflections from my semester abroad and thoughts on solo travel—all written from my personal perspective and experience.
EMAIL CAMPAIGNS
As the Marketing Manager at Tenderfoot TV, I led the creation of promotional copy and monthly email newsletters from November 2023 through February 2025.
My focus was on aligning each campaign with team priorities, crafting compelling and engaging messaging, and refining the brand voice to ensure every email felt personal and authentic—like it came directly from our team.
You can view examples of the newsletters sent to Tenderfoot listeners here: Newsletter Archive
